What is ROI?
Return on investment — the profit (or loss) on something expressed as a percentage of what it cost you. It turns a raw dollar gain into a figure you can compare fairly across investments of very different sizes.
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Return on investment as a percentage, plus the net profit, from cost and current value.
ROI = (Current Value − Cost) / Cost × 100
Return on investment — the profit (or loss) on something expressed as a percentage of what it cost you. It turns a raw dollar gain into a figure you can compare fairly across investments of very different sizes.
Take the current value, subtract what you paid, then divide that gain by the cost and multiply by 100. Buy for $1,000, now worth $1,250, and the ROI is (1250 − 1000) / 1000 × 100 = 25%.
The investment is worth less than you paid, so you are sitting on a loss. An ROI of −20% means a fifth of your money has been wiped out on paper. Selling would lock that loss in.
Two bars sit side by side: what you put in and what it is worth now. If the current-value bar is taller, the gap above the invested bar is your profit; if it is shorter, the shortfall is your loss. The big ROI figure summarises that gap as a percentage.
Shares — $5,000 of stock now worth $6,500 is a 30% ROI. Property — comparing a renovation's cost against the value it added. Business — judging whether a marketing spend earned its keep. Because ROI ignores how long it took, pair it with a time-aware measure like CAGR for multi-year holdings.