What is a conversion rate?
The share of visitors who take the action you want, like buying or signing up. A 2% rate means 2 in every 100 visitors convert.
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Conversion Rate Impact Calculator
See how lifting your conversion rate turns the same traffic into more customers and revenue.
conversions = visitors × rate ; revenue = conversions × value
Frequently asked questions
Why is a small rate rise such a big deal?
Because it acts on all your traffic at once. Lifting 10,000 visitors from 2% to 2.5% adds 50 customers without spending a cent more on attracting them.
What is CRO?
Conversion Rate Optimisation, the practice of improving that percentage through better design, copy and checkout flow. This calculator quantifies what a CRO win is worth.
What value should I put per conversion?
The average revenue or profit a single conversion brings. Use revenue for a top-line view or contribution margin for a profit view.
Does more traffic or a higher rate matter more?
They multiply together, so both help. But improving the rate is often cheaper than buying more traffic, because you are using visitors you already have.