What is the break-even point?
The level of sales where you are neither making a profit nor a loss — total revenue exactly covers total cost. Sell one more unit and you are in profit; one fewer and you are in loss.
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The number of units and the revenue at which total cost equals total revenue.
BEP (units) = Fixed Costs / (Price − Variable Cost)
The level of sales where you are neither making a profit nor a loss — total revenue exactly covers total cost. Sell one more unit and you are in profit; one fewer and you are in loss.
It is the selling price minus the variable cost of one unit — the slice of each sale left over to chip away at the fixed costs. Break-even units are simply the fixed costs divided by this per-unit contribution.
If each unit costs more to make than it sells for, every sale deepens the loss and the fixed costs are never recovered — there is no break-even point at all. That is why the calculator flags it.
Two lines climb from left to right: total revenue and total cost. They cross at the break-even point. To the left of the crossing, cost sits above revenue — the loss zone. To the right, revenue pulls ahead — the profit zone.
Pricing a product — with $10,000 fixed costs and a $15 margin per unit you must sell 667 units to break even. Launch decisions — checking whether the expected sales clear that bar. Cost control — seeing how cutting fixed rent or raising price lowers the units you need before profit begins.