LTV Growth Simulator
Simulate the impact of churn reduction and ARPU improvement on customer Lifetime Value.
About this calculator
The LTV Growth Simulator on NumberCals is a free, mobile-friendly tool for anyone needing to simulate the impact of churn reduction and arpu improvement on customer lifetime value. Enter your values in the form below and the result is computed instantly — no sign-up, no installation, no waiting.
Formula used
LTV = ARPU × Margin / Churn Rate
What you'll need
- Current ARPU (monthly) (e.g. 100)
- Current Monthly Churn (%) (e.g. 3)
- Gross Margin (%) (e.g. 80)
- Projected ARPU (e.g. 120)
- Projected Monthly Churn (%) (e.g. 2)
What you'll get
- Current LTV
- New LTV
- LTV Increase
- LTV Growth (%)
- Verdict
Formula
LTV = ARPU × Margin / Churn Rate
Result
Frequently Asked Questions
Why is churn so impactful? +
LTV is inversely proportional to churn. Cutting churn from 5% to 2.5% doubles LTV — same as doubling ARPU.
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